Over 13,000 people work in Tourism, Leisure and Retail in Swansea and this is expected to grow by 7% over the next five years.

Information supplied by the Regional Learning and Skills Partnership, November 2020

The Leisure, Tourism and Retail sectors are all around us and are an integral part of our lives. The activities of this sector are associated with some of the happiest times in people’s lives, plus it offers a variety of opportunity and in some instances a chance to travel the world.

Key Characteristics:

  • Varied
  • Rewarding
  • Flexible
  • Opportunities to travel
  • Good progression opportunities

Skills in Demand:[2]

  • Good communication skills
  • Problem solving
  • Leadership skills
  • Creativity and imagination
  • Customer service skills

The average salary for a job in the sector in Swansea is £14,011 and although this is lower than some other sectors there are great opportunities for progression and development.[3]

Below are some examples of the types of roles you could do if a career in the sector is right for you.



[1] EMSI (2020)

[2] RLSP (2019)

[3] EMSI (2020)